A patient journey

Designing a patient guide for living with haemophilia


I was approached to design a short booklet for haemophilia patients and their healthcare teams, to guide discussions around tailoring healthcare provision. The initial brief was to produce something approachable and dynamic, designed to be printed and filled out, within the parameters of the client's brand. 

I initially produced two design samples to lead the conversation and get a clearer idea of what the client had in mind (see below). The main feedback was a desire for something less photographic, more illustrative. I worked with the client to produce a series of illustrations focusing on the various elements of the patient journey. 

The design was accepted straight away, with minor text adjustments. The client is now developing an interactive app based on the design. 

Please note, this work is confidential and placed here for the purposes of this job application only.