Supporting cancer patients 

Designing a roadmap for cancer care after the pandemic


I was commissioned to design a slide deck for the New Normal, Same Cancer (NNSC) campaign in Canada. The brief was very broad - to create something with a fresh, dynamic feel, that was its own distinct brand. The presentation was a roadmap for future cancer care, so needed to have a modern, forward-thinking aesthetic.

The first thing I did was design a background visual to tie the deck together. I wanted something that evoked a sense of movement and had a natural structure, but wasn't a distraction from the main text. I then chose warmer tones for the heading text to create contrast, and used block arrowhead shapes for the body of text to create structure and ensure readability.

Please note, this work is confidential and placed here for the purposes of this job application only.